About the 2026 Summit
The Science of Service
Orchestrating Strategy, Scale & Story
Shifting the industry paradigm from intuition to precision engineering.
The 2026 Summit
Welcome to the 5th Annual Georgia Hospitality & Travel Summit, hosted by UGA's #1 ranked Hospitality and Food Industry Management program. This year's theme, "The Science of Service: Orchestrating Strategy, Scale, and Story," shifts the industry paradigm from intuition to precision engineering.
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Join C-suite leaders from top organizations as we decode the exact formulas behind market profitability, mass venue logistics, ultra-luxury community retention, and franchise scaling through four masterclass panels.
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The event culminates with an exclusive fireside chat featuring UGA alumnus, best-selling author, and culinary media icon, Alton Brown. The Peabody and James Beard Award-winning creator of Good Eats revolutionized food television by treating cooking as a hard science. In his keynote, "The Art & Science of Storytelling," Brown will challenge attendees to master the mechanics of their trade so they can successfully craft the stories that connect with guests.
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Stop guessing and start engineering your ultimate guest experience. Register now!
UGA Hospitality & Food Industry Management
Our Mission
About the Major
We are the Practice of Hospitality Leadership
Embark on an exhilarating journey at the University of Georgia, where studying Hospitality and Food Industry Management opens doors to a vibrant world of opportunities. This major actively gears you up for a dynamic career in hotels and resorts, restaurants, country clubs, event management, agritourism, convention and visitor bureaus, and more. Dive into specialized courses in hotel operations, food and beverage management, and event planning, all while gaining a robust foundation in essential business disciplines like economics, finance, marketing, and human resource management.