Good Morning Attendees! Arrive early for student-produced breakfast and morning networking.

As the leader of the state’s tourism division, Jay sets the stage by presenting the "State of the State"—analyzing the economic impact of the previous year and forecasting the future of Georgia’s visitor economy.

Market Intelligence, Asset Strategy, and Global Development. The Science: This panel establishes the financial laws that govern the industry, combining global benchmarking data with asset management strategies to validate investment.

Hear from Chantal Ge Wu, Greg Winey, Marco Roca Jr., Chris Hardman, and Jon McGavin on how they view profits from their respective businesses. To learn more about our speakers, visit the speakers tab on the menu!

Take a moment to grab coffee and network with conference attendees!

Venue Infrastructure, Culinary Logistics, and Event Ecosystems The Science: This session focuses on the engineering required to move, host, and feed the masses, bridging the gap between massive venues and experiential software.

Hear from Monte Ortel, Damon M., Adam Noyes, Amanda Dyson-Thornton, and Robyn Gillespie on their firsthand experience in the mechanics of convention facilities management! To learn more about our speakers, visit the speakers tab on the menu!

Resorts, Clubs, and Lifestyle Assets The Science: This panel examines the formula for retention, exploring how governance, culture, and exclusive amenities create the emotional bonds that drive real estate value.

Hear from Allie Waldman, Amber Read, Robert Stenhammer, and James ("Jim") Holliday on how they approach retention in today's environment. To learn more about our speakers, visit the speakers tab on the menu!

Please join us for networking with industry professionals over a student-produced lunch!

 Scaling Excellence: Franchising, Fine Dining, and Resort Ecosystems The Science: This panel explores the lifecycle of a brand, contrasting the rapid replication of franchising with the high-touch curation of independent and resort dining.

Hear from Luke Christian, Peter Dale, Daniel Zeal, Matthew Roher, and Stephanie C. Fischer on how they explore the ups and downs of restaurant brands in every ecosystem. To learn more about our speakers, visit the speakers tab on the menu!

Grab some water and take a break before our last speaker you won't want to miss!

Join Alton Brown as he leads us through a fireside conversation-style lesson!

The Lesson: As the ultimate case study in the "Science of Service," Alton Brown discusses how he revolutionized food media by treating cooking as a science. He will challenge attendees to master the mechanics of their trade so they can effectively craft the stories that connect with guests.

To learn more about Alton, visit our speakers page located on the main menu!

Closing Remarks–

Thank you for joining us for the 5th Annual Hospitality and Travel Summit!